Bindy launch isn’t all it seems

Posted in journalism by allovermcr on April 30, 2009

News reaches AOM of an upstart hoping to shake up the media scene in the north of the region and challenge the local monopoly held by Newsquest. The Bury Independent apparently launched earlier this month, with a Bolton sister paper to follow soon. Fantastic news! Nothing like a bit of competition to drive up standards, eh, and greater plurality can’t be a bad thing.

Or can it? Closer inspection reveals some worrying signs. The description on the publisher’s site explains the aims of the new title thus:

The Bury Independent is an up-beat newspaper aimed at providing the people within Bury good, positive and light hearted storys about real people in local communities. The Bury Independent lists and informs on all the local events and goings on in and around Bury. News on local health, educaction, sports and services can also be found in this community newspaper. Lots of great offers and prizes can also be found in every issue.

Hmmm, that mention of “good, positive and light hearted storys (sic)” doesn’t sound ideal, but hey ho, at least there’ll be more coverage of “local health, educaction (sic), sports and services”.

Just out of curiosity then, a wander over to the paper’s website, where we find this:

WELCOME to the BURY INDEPENDENT, folks – your newGOOD NEWS-paper!

Because that’s what we’re all about. GOOD NEWS. At last, you’ve got a local paper that looks on the bright side of life. And we have to say: It’s about time! It seems like whenever you switch on your TV or open a paper, there’s a doom and gloom everywhere. Well not here! Not with your upbeat Bury Independent. We know there’s loads going on in your neighbourhood that deserves to be publicised, stories to put a smile on your face and make you proud. So every month we pledge to bring you YOUR NEWS – stories of what’s happening WHERE YOU ARE. We want to truly reflect the great things that are happening in our communities. So look out for your fab new local community paper every month – we know YOU’LL LOVE IT!

Good news? (sorry, GOOD NEWS). So that’s nothing about crime,  corruption or the crap state of public transport in the area, then. Bloody marvellous. All the residents of Bury are actually going to get is a paper that prints fluff and drains ad money away from the rest of the local media that at least try to cover the less attractive aspects of life in their patches.